Why it works

...Mother
Nature protects certain species
of animals with distinct coloration
pattern. The technical name for
this phenomenon is aposematic
pattern colorations... MORE

 

How it works

... Sharks ... have a contrast enhancing mechanism in their visual system which enables them to see farther underwater than we can. The trade off however, is that a high contrast black and white pattern may appear to them as disconnected objects against a contrasting background ...MORE

Media quotes

"...your answer to a sharky summer..."  SURFLINE

"...greatly reduces your chances of being a victim of "Mistaken Identity" shark attack..."  ABOUT.com

"...uses the shark's vision to keep you safe..." HONOLULU STAR BULLETIN

"...Mother Natures pattern keeps you out of the food chain..." SURFER MAG

"...sharks don't like black and white patterns common to poisonous aquatic animals..." NEW TIMES SLO

"...low tech approach to preventing shark attacks on surfers..." GETOUTDOORS.com

"...a new way to stop a predator..." NEW TIMES,PERTH AUSTRALIA

"...don't get mistaken for a turtle or seal..." LONGBOARD MAG

"...the Holy Grail of shark attack protection..." SHARK CONSPIRACIES

Surfers code

• Never turn your back on the ocean

• Always paddle back out

• Take the drop with commitment

• Know that there will always be another wave

• Realize that all surfers are joined by the ocean

• Paddle around the impact zone

• Never fight a rip tide

• Watch out for other surfers after a big set

• Pass on my stoke to a non-surfer

• Ride, not paddle to the shore

• Catch a wave every day, even in my mind

• Honor the sport of kings